Six Commercial Opportunities for EV Charging: Understanding Consumer Behaviour

Electric vehicle being charged at a petrol station EV charging point, with a driver plugging in a charging cable

If you’re in the fast-growing business of EV charging, understanding consumer behaviour is key to maximising revenue from EV charging facilities. The EV charging landscape is shaped by demand, and knowing your market will reap significant commercial benefits.

From attracting new customers to unlocking additional revenue streams, strategically placed charging infrastructure can transform underused spaces into high-performing assets. In this blog, we’ll explore six key commercial opportunities that EV charging presents for forward-thinking organisations looking to future-proof their sites and maximise return on investment.

Earn Extra Revenue with EV Charging

 

Is Home Charging Still Favourite Among EV Drives?

The most popular place to charge an electric vehicle in the UK is at home. In fact, over 90% of charging still occurs at home, driven by convenience and cost savings. But the number opting to charge at other venues is increasing quickly. Destination chargers at supermarkets, retail parks, hotels, and other leisure outlets are the fastest-growing charging method among EV drivers today.

Six Places Drivers Want to See EV Charging Facilities

Electric vehicle charging at a retail site, with a customer loading shopping into a car while it charges at an EV charging point

Although data suggests that home charging remains the most popular method of charging an electric vehicle, owner behaviour is beginning to shift. While, in the past, forecourts and other fast public charging facilities were an important second-best option for on-the-go charging, today drivers want to charge while they’re being entertained.

  • Supermarkets and Retail Parks – becoming a key part of the public charging infrastructure. Drivers can plug in and recharge while spending 30-90 minutes on-site, making even short visits enough for high-value charging. Encourages increased consumer spend and dwell time.
  • Hotels – guests expect charging facilities at hotels and often search for a hotel based on its EV facilities.
  • Restaurants and Other Hospitality Venues – destination charging is increasingly popular, and drivers are beginning to expect EV charging at restaurants, gyms, cinemas and other attractions.
  • Workplace – drivers want reliable charging at work to eliminate the need for public charging during the day.
  • Public Car Parks and Garages – urban EV drivers without home charging facilities rely heavily on on-street and local car park charging close to home.
  • Apartment Buildings (multifamily Dwellings) – opportunity for property owners to attract tenants and charge higher rentals.
Speak to EV Charging Experts

 

Future Outlook for EV Charging

According to 2025 data, the UK currently has approximately 80,000–100,000 public EV charging points. This may seem a lot, but by 2030, this is expected to increase to 300,000 points – requiring over 50,000 new points every year.

There is a massive demand for charging infrastructure as more and more drivers make the switch to electric. Investing in EV charging infrastructure offers businesses an opportunity to diversify revenue, keep customers on-site longer, and future-proof their business model.

By 2030, the UK could have around 10-14 million EVs on the road, requiring a widespread, user-friendly charging network focused on quality and customer experience.

Future Proof Your Business

 

Why Invest in EV Charging?

Piggy bank sitting on an electric vehicle charging cable, symbolising cost savings and revenue from EV charging infrastructure

EV charging infrastructure is becoming an essential part of daily life for many people nowadays. EV ownership is accelerating quickly, as is demand for charging facilities. This demand is opening new, powerful revenue streams for many landowners, businesses and site operators. From forecourts and retail parks to workplaces and hospitality venues, EV charging presents multiple opportunities to create a profitable business.

  • Extra Revenue Streams
    • Generate EV charging revenue directly from charging sessions
    • Predictable, recurring EV charging income
    • Monetise investment through pay-as-you-go and subscription-based pricing models
  • Increased Dwell Time
    • EV charging takes longer than traditional methods, encouraging customers to stay on site longer
    • Longer dwell times mean increased footfall and higher sales
  • Customer Loyalty
    • Drivers seek out charging facilities based on secondary site amenities
    • EV charging encourages repeat visits, improved customer satisfaction and positive brand image
  • Future Proof Business
    • EV charging facilities protect asset values and help businesses stay relevant as petrol and diesel vehicles decline
    • Particularly important for forecourt, fleet operators and commercial landlords
  • Increased Property Value
    • Properties with EV charging facilities are more attractive to tenants
    • Higher lease value in rental and commercial properties
  • Energy Efficiency
    • EV chargers incorporating dynamic load balancing can help businesses optimise their energy use
    • Smart energy management systems like Occulus improve operational energy efficiency

At VPG EV Solutions, we specialise in providing the latest electric vehicle chargers designed to meet the needs of businesses and the growing EV owner population.

Unlock Revenue with EV Charging

 

Why Choose Vital EV for Chargers, Installation and Maintenance?

At VPG EV Solutions, we take an end-to-end approach, working with customers from initial design and equipment selection through installation, commissioning, and ongoing support.

Explore Our Case Studies

 

Key Takeaways

  • EV charging creates new revenue streams
  • Longer dwell times boost on-site spending
  • Scalable charging infrastructure future-proofs sites
  • Smart charging and dynamic load balancing reduce energy costs
  • Strategic charger locations encourage destination charging

Frequently Asked Questions

What type of charger is best suited to a supermarket or retail park?

Do you design public charging hubs?

What is the 80/20 rule for EV charging?

How do I pay for public EV chargers?

How does an EV charging station work?

How can I start an EV charging station business?

With you at every step of the journey…

Whole Life Solutions

EV Charging Solutions

Site Survey & Design

Our business development team will determine your current and future charging requirements while our engineers carry out a site survey to create a bespoke and future-proof charging solution.

Service & Maintenance

Installation & Commissioning

Overseen by our project management team, our OEM-approved engineers will install and commission your chargers, and connect them to our remote monitoring software Occulus.

EV Rental Solutions

Full Life Maintenance

Regular Over-The-Air (OTA) updates and on-site maintenance to OEM standards is the key to keep your chargers charging and vehicles moving.

Installation & Commissioning

Unrivalled Support

If an issue occurs, our networks team are immediately notified and will remotely access your charger to resolve the issue. If needed, we offer on-site response in as little as 4 hours.

Send us a message

Find out more about our Commercial, Public and Residential EV Charging services today.

    All fields marked with an * are required.

















    All fields marked with an * are required.